Winter Wonderland: Launch 2024

Delivering New Product Innovations 

What's in the Winter Launch?

PathFactory’s product team has been hard at work building new features!

 

Out-of-the-Box Templates: Easily build and launch campaigns with use-case specific templates.

Content Audit Report & Content Library Customizations: Improve asset management and get a clearer view of your most (and least) popular content.

ChatFactory AI Agent Enhancements: Unlock additional form strategies, governance settings, fully automated experience creation, and new widget functionality.

 

Take the product tour.

Come see all of the new features you're getting access to!

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Winter Launch: The Highlights

The biggest feature enhancements included in this launch

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New Enhancements To ChatFactory

We've added more features to our buyer agent, including:

  • Better governance for buyers and internal teams

  • Fully automated experiences for known buyers

  • Additional form strategies and agent configurations, providing more conversion opportunities

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PFRI Filter Enhancements

A new, simplified filter component that gives you more ways to view your dashboard.

  • New Opportunity Type filter

  • Filter capabilities for 6sense customers

  • New account filters: Account Name, Account Type, Billing Country, Employees, and Revenue

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OOTB Templated Experiences Updates

Leverage new out-of-the-box use-case specific Templates as a starting point to easily and quickly launch new campaigns:

  • 1:1 and 1:many ABM campaigns

  • Demand-gen starter

  • Event registration

  • Event follow-up

 

Fall Launch: See What You Missed!

 As part of the previous launch, PathFactory customers got access to a bunch of new features, including:

 

New analytics features including enhanced reporting

Updates to dynamic personalization capabilities

AI-assisted tagging

A new Section Library

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Explore The Winter Launch

Got questions? Connect with your CSM!