Events

Events At PathFactory

Want to see more of us? Catch our team at one of these upcoming webinars or events! We'll see you there!

Webinar

Give Buyers the Content They Actually Want: Key Findings from the 2024 Benchmark Report

We recently analyzed hundreds of content libraries (and tens of thousands of content assets) to understand how B2B content consumption and creation has changed over the past 3 years.

In our upcoming webinar, we’ll share key findings and what this means for the modern marketing strategy.

We'll cover:

- The content types/formats that keep buyers engaged

- Which formats marketers have embraced (and which they're deprioritized)

- How to align your content strategy with evolving buyer preferences

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Webinar

How NVIDIA Wins Deals With Better Buyer Journeys, Intent Data, and AI

Join us for an insightful webinar where Ari Capogeannis, Senior Director of Enterprise Revenue Marketing at NVIDIA, will reveal how NVIDIA is winning more deals by optimizing complex, non-linear buying journeys. Discover how they leverage content personalization, intent data, and artificial intelligence to drive success.

What you’ll get out of this webinar:

Strategies for optimizing non-linear buying journeys
The role of content personalization in engaging buyers
How intent data can inform and enhance marketing efforts
The impact of artificial intelligence on buyer journey optimization

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Roadshow

Growth On Tap: B2B Power Hour in San Francisco

Harris' | April 24th | 4 PM PT Onwards

Winning over B2B buyers is very challenging. On the other hand, B2B marketers face tighter budgets, fewer resources, and are unsure of what content and channels drive growth. It's time to STOP GUESSING. Join us at the cocktail hour in San Francisco to meet and exchange B2B winning ideas.

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Webinar

Automating the Buyer's Journey: The Secret to Anaplan's Success!

April 17th | 1 PM ET / 10 AM PT

PathFactory, Demandbase, and Inverta have teamed up with the marketing leaders at Anaplan to share the secrets of buyer journey orchestration at scale. Join us live to learn how to improve sales and marketing motion, optimize your martech stack, and transform marketing motions to address revenue goals!

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Webinar

Supercharging the Adobe Experience Cloud with Content Intelligence

April 30th | 1 PM ET / 10 AM PT

Persistent Systems and PathFactory are co-hosting this session to discuss the key takeaways from the Adobe Summit and showcase how Content Intelligence supercharges Adobe Experience Cloud suite.

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