Upcoming Events At PathFactory
Want to see more of us? Catch our team at one of these upcoming webinars or events! We'll see you there!
Webinar
Move Over MQLs! Making the Shift to Signal-Based B2B Marketing
In this webinar, guest speaker, Forrester Principal Analyst, Amy Hawthorne, will explain how to start using signal-based marketing to identify, capture and activate buying groups.
What you’ll get out of this webinar:
A framework to identify and inventory account and buying group signals
Strategies for using signals for improved customer experiences
Examples of signal-led, cross-functional demand program activation
Webinar
How NVIDIA Wins Deals With Better Buyer Journeys, Intent Data, and AI
Join us for an insightful webinar where Ari Capogeannis, Senior Director of Enterprise Revenue Marketing at NVIDIA, will reveal how NVIDIA is winning more deals by optimizing complex, non-linear buying journeys. Discover how they leverage content personalization, intent data, and artificial intelligence to drive success.
What you’ll get out of this webinar:
Strategies for optimizing non-linear buying journeys
The role of content personalization in engaging buyers
How intent data can inform and enhance marketing efforts
The impact of artificial intelligence on buyer journey optimization
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