Watch the Replay

Hear from industry experts Scott Brinker, Editor at chiefmartec.com; Frans Riemersma, Founder of martechTribe; and Venk Chandran, Chief Product Officer at PathFactory, as they discuss how GenAI is transforming the way teams leverage marketing technology.

What you’ll learn in this session:

The three emerging ways GenAI is being used today and the key challenges it’s solving
How GenAI is redefining marketing automation and content engagement
The shift towards customer-driven personalization and what it means for your strategy

We’ve been monitoring the rise of Generative AI (GenAI) and its impact across B2B sales and marketing.

Hear from industry experts Scott Brinker, Editor at chiefmartec.com; Frans Riemersma, Founder of martechTribe; and Venk Chandran, Chief Product Officer at PathFactory, as they discuss how these trends are transforming the way teams leverage marketing technology.

What you’ll learn in this session:

The three emerging ways GenAI is being used today and the key challenges it’s solving
How GenAI is redefining marketing automation and content engagement
The shift towards customer-driven personalization and what it means for your strategy

Join us for a deep dive into the real-world impact of GenAI and its role in shaping the future of B2B marketing.