It was great meeting you at Breakthrough!
It was great meeting you at Breakthrough!
NVIDIA Customer Case Study
NVIDIA's Ari Capogeannis shared how his team uses PathFactory to measure how their buyers consume content and create personalized marketing campaigns that generate pipeline.
Live Webinar: Tuesday, October 29 | 1PM ET
Your ABM Is Outdated. How to Build and Expand Self-Driving ABM Programs in 2025
In this webinar, guest speaker, Forrester Principal Analyst Kelvin Gee will explain why it’s time for B2B marketers to transform traditional marketing programs to adapt to shifting buyer preferences and behaviors. You'll learn:
Why you need to build and expand self-driving ABM programs in 2025
A Forrester framework for launching self-driving, adaptive marketing programs
What process, data, and tech you’ll need to drive ABM self-service journeys at scale
Real-world examples of self-driving programs
Dive Deeper
Measure what content your buyers consume (and when), and create custom marketing campaigns that actually convert.
"PathFactory is a great way to capture and action critical content engagement data.
The most successful B2B companies stand out because they’re delivering the right content at the right time to the right buyer."
