Meet Your Speakers
Christine Polewarczyk
SVP Product Marketing and Research
PathFactory
Amy Hawthorne
Principal Analyst
Forrester
Move Over MQLs! Making the Shift to Signal-Based B2B Marketing
How to Identify, Capture, and Activate Buying Groups with Signals
In this webinar, guest speaker, Forrester Principal Analyst, Amy Hawthorne, will explain how to start using signal-based marketing to identify, capture, and activate buying groups.
What you’ll get out of this webinar:
A framework to identify and inventory account and buying group signals
Strategies for using signals for improved customer experiences
Examples of signal-led, cross-functional demand program activation
Get the presentation slides and more below!
Stop guessing when it comes to your content.
PathFactory tells you what content is working (and not working) so you can create personalized experiences for individual buyers, boost engagement with target accounts, and directly link content to revenue, enabling accurate measurement of content ROI.