Generative AI and the Intent-Driven Buyer's Journey

Watch the Replay

This webinar explores Scott Brinker and Frans Riemersma's latest report "Generative AI and the Intent-Driven Buyer's Journey."

 

Our panelists discuss how AI concierge agents are transforming buyer engagement and enabling more personalized experiences in real-time marketing.

 

They cover:

  • The challenge with old-school content delivery formats and methods of buyer intent

  • An overview of concierge AI agents, how they function, and the role they'll play in the future

  • New insights since the report was initially launched

Read the report and learn more about Generative AI

Meet the Panelists

 

Scott Brinker

Scott Brinker

VP, Platform Ecosystem at HubSpot and Editor at chiefmartec

Follow Me on LinkedIn!

Rich Copenhagen

Rich Copenhagen

Sr. Director, Marketing at Sysdig

Follow Me on LinkedIn!

Frans Riemersma

Frans Riemersma

Founder of MartechTribe

Follow Me on LinkedIn!

Venk Chandran

Venk Chandran

Chief Product Officer at PathFactory

Follow Me on LinkedIn!