Generative AI and the Intent-Driven Buyer's Journey
This webinar explores Scott Brinker and Frans Riemersma's latest report "Generative AI and the Intent-Driven Buyer's Journey."
Our panelists discuss how AI concierge agents are transforming buyer engagement and enabling more personalized experiences in real-time marketing.
They cover:
The challenge with old-school content delivery formats and methods of buyer intent
An overview of concierge AI agents, how they function, and the role they'll play in the future
New insights since the report was initially launched
Read the report and learn more about Generative AI
Meet the Panelists