Watch the Replay

Discover how B2B marketers can use generative AI to reduce journey friction, up-level personalization, and increase marketing efficiency.

What you’ll learn in this session:

The latest trends in B2B marketing use cases and adoption of generative AI
How generative AI helps marketers with content strategy, personalization and insights
Guidance on how to accelerate your own path to success with generative AI
How PathFactory helps B2B marketing teams deliver personalized experiences

A Forrester Webinar

In this webinar, Principal Analyst Jessie Johnson will discuss how generative AI is transforming how we deliver on the promise of customer obsession.

Discover how B2B marketers can use generative AI to reduce journey friction, up-level personalization, and increase marketing efficiency.

What you’ll learn in this session:

The latest trends in B2B marketing use cases and adoption of generative AI
How generative AI helps marketers with content strategy, personalization and insights
Guidance on how to accelerate your own path to success with generative AI