Building Seamless ABM Experiences with AVEVA

How AVEVA's marketing team uses PathFactory and Demandbase together

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Enterprise B2B marketers face an impossible challenge: deliver truly personalized experiences at scale without unlimited budgets or resources.

 

Most companies choose between personalization and scalability—but AVEVA found a way to have both.

 

In this recording, Andrew Reed, Director of Account Based Marketing at AVEVA, reveals how his team built what he calls a "personalization machine"— an integrated system powered by PathFactory and Demandbase that delivers one-to-one experiences across their entire enterprise customer portfolio.

 

In this webinar, you'll learn:

  • The three-phase evolution from manual personalization to enterprise-scale ABM across 80+ accounts

  • Specific integration strategies between PathFactory and Demandbase that saved 700+ hours and supported 60% of pipeline

  • Collaborative innovation approaches that led to breakthrough features like dynamic data integration and template-based personalization

Meet Your Speakers

 

Katie Jones Headshot

Katie Jones

EVP Marketing & Operations

PathFactory

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Andrew Reed

Director of ABM

AVEVA

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