**Do you know what content your buyers actually consume?**

We recently analyzed hundreds of content libraries (and tens of thousands of content assets) to understand how B2B content consumption and creation has changed over the past 3 years.

In this webinar, we share key findings and what this means for the modern marketing strategy.

We’ll cover:

The content types/formats that keep buyers engaged
Which formats marketers have embraced (and which they've deprioritized)
How to align your content strategy with evolving buyer preferences

No slides. No pitching. Just our own marketing team sharing some new data.

Do you know what content your buyers actually consume?

We recently analyzed hundreds of content libraries (and tens of thousands of content assets) to understand how B2B content consumption and creation has changed over the past 3 years.

In our upcoming webinar, we’ll share key findings and what this means for the modern marketing strategy.

We’ll cover: