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Automating the Buyers' Journey
Build and Automate a Buyers' Journey that Wins Business
Get The Playbook
Understanding the buyer's journey is hard! This playbook will show you how to tackle and operationalize your buyer's journey with actual tactics from Anaplan's marketing team.
Buyers typically progress 70% through their journey before engaging with sellers. To connect with them earlier, it's crucial to meet them where they are with the content they need. Personalization for each buyer and their buying committee is key. Interested in learning more about effective early engagement strategies?
Watch the on-demand replay of our latest discussion for expert insights and actionable tips.
Learn More About Mastering Your Buyer's Journey
PathFactory provides insights into which content is effective and which isn't, enabling you to create personalized content experiences tailored to individual buyers, boost content engagement within target accounts, and link content directly to revenue to accurately measure content ROI.
