MARKETING MAYHEM

How Top B2B Marketers Are Winning on Changing Digital Channels

 

 

Digital platforms have changed – has your strategy?

 

In this episode, we're digging into how changes across digital platforms are reshaping B2B marketing. From zero-click content to the rise of B2B influencers and the balance between owned and rented channels – we're discussing what matters now.

 

To stay competitive, marketers need to evolve with changing tactics and platforms. On May 29, we're sitting down with three marketing leaders to hear how they've adapted – and what they're planning next.

 

You'll hear:

  • How they're adjusting to platform changes and audience behavior

  • Campaigns that delivered real results – and why they worked

  • The bets they're making for 2025 and beyond

 

View past event recordings

 

Moderated by:
Sample headshot

Morgan J. Ingram

Founder at Amp Creative

 

Meet Your Speakers for Episode 7

 

Zsuzsanna Blau

Zsuzsanna Blau

Head of Global Marketing and Customer Value Management - VOIS @ Vodafone

 

Krishna Gurjar-Mistry

Krishna Gurjar-Mistry

Senior Marketing Automation Manager

 

Pete Lorenco

Pete Lorenco

VP of Growth Marketing @ Flexera

 

What you missed in Episodes 1-6

What is Marketing Mayhem?

 

"Marketing Mayhem" is an edutainment show that mixes humor with learning. We review what works and what doesn't in marketing, and we bring on the best in the industry for their perspectives. Each episode, we'll tackle a different area of marketing.