Your ABM shouldn’t stop at the ad click.

Modernize Your Buyer Experience With Personalized Content Recommendations

, your ABM shouldn’t stop at the ad click.

Connecting Your Buyers With The Right Content, Faster

Elevate Your Customer Experience Through Precision Content

Your Content Could Be Closing More Deals

Your Content Could Be Building Greater Trust and Authority

Turn Complex Buying Journeys Into Confident Decisions

This page was built for you. PathFactory lets you build one like it for every target account, see which accounts are engaging and with what content, and turn that engagement into pipeline.

PathFactory supports healthcare organizations like deliver better buyer experiences that build trust and close deals.

This page was built for . PathFactory lets you build one like it for every target account, see which accounts are engaging and with what content, and turn that engagement into pipeline.

PathFactory can help deliver targeted content that drives long-term growth.

PathFactory can help deliver targeted content recommendations that win trust, improve credibility, and drive business growth.

PathFactory can help create compelling content experiences that build trust and drive revenue.

PathFactory can help deliver content experiences that educate buyers, demonstrate expertise, and accelerate secure deal cycles.

PathFactory helps manufacturers like guide buyers to the right content at the right moment, accelerating deals and building lasting trust.

Bring this level of personalization to every channel

Your target accounts see your brand in a lot of places: your website, campaigns, content, events, and sales outreach. PathFactory and Kaltura make each touchpoint as personal as this page. Every view and question shows you what each account cares about. Conversational Agents and Agentic Avatars then use that to guide buyers to the right content and flag when it’s time to bring in sales.

Watch the overview ↓

See which target accounts are engaging, and with what content

67% of B2B buyers prefer a rep-free buying experience. They’re researching on their own, so by the time an account raises its hand, their vendor shortlist is usually set.

PathFactory and Kaltura show you what’s happening as they’re researching. See which target accounts are engaging, what content they read and watch, and how much of the buying committee is involved. That signal flows into your MAP and CRM, so sales knows who to reach out to and what to say.

See engagement by account and buying committee, not just by lead
Measure time on every asset down to the minute, including inside every video
Spot engaged target accounts before anyone fills out a form
See which content influenced pipeline

What you can build for every account

Personalized account pages

Launch 1:1 pages, content hubs, and playlists from one template, personalized by account, industry, or persona.

Conversational Agents

Answer buyer questions using only approved content, and suggest what to read or watch next.

Events and webinars

Run branded webinars and virtual events, and see which accounts attended, how long they watched, and what they asked.

Agentic Avatars

Put a familiar face on the conversation, like your top product expert or sales engineer. Agentic Avatars answer in text, voice, and video, 24/7, in 30+ languages.

Built for mid-market and enterprise ABM teams

Launch fast, stay on brand:: Build account pages from approved templates with no developer needed, and keep every page compliant with brand and compliance requirements.
Works with your existing tech stack:: Native integrations with Demandbase, 6sense, Salesforce, HubSpot, Marketo, and many more, so engagement data flows in both directions with no silos.
Enterprise-grade security and AI governance:: SOC 2 Type II certified, and Kaltura is ISO/IEC 42001 certified for AI management systems.
Recognized by analysts:: PathFactory is a Leader in The Forrester Wave™: Conversation Automation Solutions for B2B (Q4 2025). Kaltura is a Leader in Gartner’s Enterprise Video Content Management and Forrester’s Webcasting & Portals evaluations.