Thanks for stopping by
during Forrester Summit!
We know conferences can get busy.
If you didn't get a chance to talk to us or enter our raffle, don't worry,
you've still got time to do both.
Thanks for stopping by
during Forrester Summit!
We know conferences can get busy.
If you didn't get a chance to talk to us or enter our raffle, don't worry,
you've still got time to do both.
All About PathFactory
Unlock the power of data-driven content experiences and
take your marketing to the next level
PathFactory and Adobe
Marketing Automation Platforms
PathFactory integrates with Marketing Automation Platforms to incorporate engagement metrics into lead scoring.
Benefits include personalized experiences, AI content organization, and brand consistency.
Engagement analytics include tracking view times, visitor journeys, and content resonation at visitor, account, and content levels.
Revenue Intelligence
Revenue Intelligence merges AI, automation, and analytics to guide B2B revenue growth decisions.
It identifies buyer intent and engagement to prioritize opportunities and contacts.
By analyzing content engagement data, it optimizes marketing efforts, improves sales effectiveness, and connects activities to revenue generation.
Content Playlists deliver personalized, dynamic content using AI recommendations and real-time behavior insights.
They adapt to audience preferences, align with marketing goals, and activate through clicks or CTAs.
By combining account, visitor, and content insights, they help marketers track performance, understand audience resonance, and optimize strategies across channels.
(just like this one)
Templated Experiences are no-code tools for marketers to create personalized landing pages and microsites.
They use engagement data to connect buyers with relevant content, improving B2B journeys.
Sales teams can customize them for individual engagement across account-based marketing, event follow-ups, and customer resource centers.
PathFactory offers analytics tools that enhance content engagement and marketing performance.
Beyond tracking clicks, it measures time-based engagement to reveal true content impact.
With content attribution analytics and integrations with Looker, Adobe, and Google Analytics, it provides insights into audience behavior, helping teams optimize strategies for better results.
No problem. Our AI agent can answer questions and recommend content for you—immediately.
