The Future of B2B Personalization

How Generative AI Changes the Game



A Forrester Webinar


In this webinar, Principal Analyst Jessie Johnson will discuss how generative AI is transforming how we deliver on the promise of customer obsession.


Discover how B2B marketers can use generative AI to reduce journey friction, up-level personalization, and increase marketing efficiency.


What you’ll learn in this session:

  • The latest trends in B2B marketing use cases and adoption of generative AI

  • How generative AI helps marketers with content strategy, personalization and insights

  • Guidance on how to accelerate your own path to success with generative AI


Meet Your Speakers


Christine Polewarczyk

SVP Product Marketing and Research, PathFactory

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Jessie Johnson

Principal Analyst, Forrester

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Learn More About PathFactory and Generative AI

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