WEBINAR

AI for Lean Marketing Teams: Real Use Cases That Actually Work

Most AI advice assumes an enterprise budget, a dedicated AI team, and unlimited resources to experiment. But that’s not the reality for many marketers.

This webinar is different. Three marketers on lean teams share how they're using AI to do more with the resources they have.

What you'll learn:

Step-by-step walkthroughs of real use cases
Which AI tools they chose and why
Honest lessons from failed experiments

No vendor pitches. No theory. Just marketers sharing what's actually working when budget and headcount are limited.

AI for Lean Marketing Teams: Real Use Cases That Actually Work

Most AI advice assumes an enterprise budget, a dedicated AI team, and unlimited resources to experiment. But that’s not the reality for many marketers.

This webinar is different. Three marketers on lean teams shared how they're using AI to do more with the resources they have.

What you'll learn:

Step-by-step walkthroughs of real use cases
Which AI tools they chose and why
Honest lessons from failed experiments

No vendor pitches. No theory. Just marketers sharing what's actually working when budget and headcount are limited.

AI for Lean Marketing Teams:
Real Use Cases That Actually Work

Most AI advice assumes an enterprise budget, a dedicated AI team, and unlimited resources to experiment. But that’s not the reality for many marketers.

This webinar is different. Three marketers on lean teams shared how they're using AI to do more with the resources they have.

What you'll learn:

Step-by-step walkthroughs of real use cases

Which AI tools they chose and why

Honest lessons from failed experiments

No vendor pitches. No theory. Just marketers sharing what's actually working when budget and headcount are limited.

[Recording] AI for Lean Marketing Teams: Real Use Cases That Actually Work

Our Panelists

Emily Maxie

Chief Growth Officer, Firm360

Kristin McLaughlan

VP Marketing, HSO

Chris Shuptrine

VP Marketing, Torii

WHAT YOU'LL LEARN

More Than Just Inspo

This isn't a webinar you'll forget by Friday. Here's what you'll leave with.

Proven use cases

Workflows you can bring back to your team and start testing right away.

Avoid mistakes

Skip the trial-and-error phase and focus on what actually delivers.

Tools that work

Hear what's actually worth your time from marketers who've done the vetting.

Our Approach

The PathFactory ABM Playbook

Turn your target account list into pipeline in three simple steps.

Deploy the Destination

Start by using our proven templates to instantly launch a dedicated, personalized resource hub for your target account.

Deploy the Destination

Start by using our proven templates to instantly launch a dedicated, personalized resource hub for your target account.

Guide the Interaction

Use ChatFactory to answer questions and recommend the next best asset. Convert interest with Dynamic Actions.

Guide the Interaction

Use ChatFactory to answer questions and recommend the next best asset. Convert interest with Dynamic Actions.

Act on the Intelligence

Track engagement across the buying committee and sync signals directly to your CRM.

Act on the Intelligence

Track engagement across the buying committee and sync signals directly to your CRM.

Examples

See Personalization in Action

Build one master experience, then tailor it for each target industry or account.

The Core ABM Experience

The base version of the page—built once, ready to be personalized.

View Example

Personalized for Healthcare

Dynamically optimized with healthcare-specific messaging and assets.

View Example

Personalized for Telecommunications

A tailored version for telecom audiences with relevant proof points.

View Example

Headline or title of your event

Add post-event messaging here! Consider using Segment Rules for more personalized followup.

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“With PathFactory, you don't have to manually think about your content strategy: the latest and best–performing content will be in front of viewers.”

Kara Fisher

Digital Marketing Operations Manager

Read customer story