Welcome Leoforce Team!

We've created this personal resource page using PathFactory to bundle up resources that you can share with your team in the meantime and help with building your business case. 

 

PathFactory is your trusted partner for helping you gain more clarity on content performance so that you can use that data to provide personalized content recommendations to improve engagement and accelerate deals.

 

Call Recordings

Sharing links to recordings of our meetings/demos in case you want to refer back to them or share them with other team members.

7/12/24: Leoforce + PathFactory - Introduction

PathFactory's Custom Demo Examples

To put you in the shoes of a PathFactory customer, we've taken some of your content to create some custom examples. These examples highlight the different ways you can surface a content experience for your buyers & customers across different channels. 

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Linkedin

Click on the sample post to see the experience post click.

 

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Email

Click on the hyperlink in sameple email to see the experience post click.

 

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Home Page

Click on the "Learn More" CTA in hero banner to see the experience post click.

 

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1:Many | 1:1 | Sales

 

General PathFactory Overview Resources 

Sharing resources on the overview of PathFactory. I included some overview resources on how PathFactory helps the team enhance content experiences across channels (social, ads, email nurture, website, etc.) and the value of the engagement analytics PathFactory offers.

 

Because ABM is a key area of focus as the wants to target and convert more enterprise accounts (your whale account list), I included some overviews around where PathFactory can fit into your ABM strategy.

 

Overview of PathFactory Content Activation
What is Campaign Tools?
What Is Templated Experiences?
Website Tools: How To Improve Buyer Journeys With Web Content Recommendations
What is Path Analytics?
How PathFactory Elevates ABM Strategy
How PathFactory Fits Into Your Martech Stack
PathFactory Helps Reduce Costs Overview
PathFactory Helps Increase Revenue Overview
6sense + PathFactory: Use Rich Account Insights to Micro-Personalize the Content Journey

Support Documents

Here are some overview slides on our integration with HubSpot and the better together story when it comes to optimizing nurture campaigns and marketing automation workflows + enhancing lead scoring when the team is ready to add on a lead scoring model.

PathFactory + Hubspot Integration

Interesting Reports & Guides 

 

Check out PathFactory's Great Gate Guide, some interesting points in this guide when driving a flexible form strategy to support demand generation.  

 

Case Studies to Check Out


Add Value At Every

Stage Of The Sales Cycle

 

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Accelerate Nurture

Enable known and anonymous buyers to self-educate faster across your most-popular channels.

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Scale ABM

Create AI-powered personalized content experiences that serve up the right content, to the right buyer, at the right time.

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Enable Sellers

Equip your sellers with first-party content engagement insights and intent data based on how your buyers consume content.

 

 

"A lot of companies will try to sell you on AI...We can see that PathFactory’s AI works, and we will rely on it more heavily in the future.”
- Rob Stanley, Director of Marketing Operations, CallMiner

Your Dedicated PathFactory Team

Olivia Ng

Account Executive

olivia.ng@pathfactory.com

Carly Huizenga

Customer Success Manager

carly@pathfactory.com