Combining AI and Content Before It Was Cool
Since 2012, PathFactory has used content intelligence to provide your B2B buying committee the unique content experiences they want, so they can make purchasing decisions quicker. What’s in it for you? Accelerated deals, shorter sales cycles, and more-informed buyers.
An End-To-End Solution For The Entire Buyer Journey
B2B companies need multifunctional investments that address the needs of multiple departments. Designed for go-to-market teams, PathFactory accelerates the buyer journey by supporting every touchpoint, from top-of-funnel content to retention.
Solve Your ROI Mystery And Prove Your Team's Value
Stop ‘guesstimating’ the ROI of your martech stack and start tracking content consumption behaviors like sessions, view time, and binge rate. With access to first-party buying signals, you'll gain a deeper understanding of your buyers—and what makes them convert.
Level-Up Your Automation and Analytics Abilities
PathFactory combines powerful automation and analytics that help your GTM team drive pipeline growth and hit revenue goals faster. Gain new insight into your buyers' content engagement and create personalized content experiences that convert.
